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Ulrik Munther is an Internet phenomena. Without a record company’s promotion department or a booking agent on quick dial, 16 year old Ulrik Munther has over one million views on YouTube, has appeared on several big tv shows and has toured constantly over a year. Now Ulrik Munther is signed with Universal Music. In fact Ulrik has a simple story: as a 15 year old he won the Melody Grand Prix Nordic with his own song ”An ordinary day”. The year after he was second in Metro Music Challenge with his own composition ”Life” (reaching the same place as Erik Hassle the year before). Ulrik started to play early in different rock bands around Kungsbacka just outside Swedish town Göteborg. After starting out playing covers of songs from bands like Kent and Guns’N'Roses, he started writing his own songs. While his friends played ice hockey Ulrik took his bike to the rehearsal room. When his music friends dreamt of becoming master musicians, Ulrik would pick up his guitar to play through the songs from Oasis’ Definitely Maybe. The producer Johan Åberg got the chance to hear Ulrik’s new songs, saw and heard the potential and started a musical cooperation. At his childhood home outside Göteborg Ulrik has been songs on the weekdays and on weekends travelling to Stockholm after school. Ulrik’s early music had already over one million views on YouTube. Ulrik’s new music is entirely in English and the International interest has followed suit. After the song Boys don’t cry was leaked on the Internet no less than twenty American and English record companies reached for the phone. Within four weeks Ulrik was flown to Los Angeles, New York, London and other European cities. In September 2010 Ulrik signed with Universal Music in Sweden. On the 24th of September 2011 he released his debut album that went straight to no 1 on the Swedish album charts. Parts of the album were recorded in Stockholm, but a large portion of the production and recording were done in Ulrik’s own home. -Yes, it’s an odd feeling to sit with your guitar, the piano or the drums in my room (it’s true, he has drums at home!) and suddenly think that this will be released all over the world. It’s a bit strange as I’ve done this all my life, laughs Ulrik.
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